BKMS System
Beiersdorf AG
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Speak up. We care.

Our brands stand for trust and high quality. Observing the law and our internal guidelines is a core part of our business culture and at the heart of the trust that our customers, consumers, and employees place in us every day.

Beiersdorf has an interest in learning about compliance violations in order to maintain the company’s integrity and to avoid potential reputational damage to our brands.

Our employees, customers, suppliers, and other business partners can use our secure whistleblowing system (BKMS® System) to submit reports on the topics below.

  • Manipulation of accounting and internal reporting
  • Corruption
  • Conflicts of interest
  • Fraud/ Breach of trust/ Embezzlement/ Theft
  • Antitrust law infringements
  • Data protection infringements
  • Tax infringements
  • Customs infringements
  • Securities trading/ insider trading
  • Discrimination/ harassment

Please note: The whistleblowing system is not designed to handle emergency calls. Please use the public emergency call system if there is a direct risk to people.

Whistleblowers can submit reports worldwide at any time of day or night. The BKMS® System will enable you to stay anonymous if you so wish, as long as you do not enter any data that permits you to be identified. Naturally you can choose to submit your name and hence make it easier to establish the facts of the case. Your report will be sent to the Corporate Auditing and Corporate Compliance Management departments. Reports relating to the data protection, tax, customs, securities trading/ insider trading, and discrimination/ harassment categories will be passed on to the relevant in-house department for examination and investigation.

We do not allow anonymous reports in the category discrimination/ harassment.

Please use the whistleblowing system responsibly. Please only provide information if you are convinced of its accuracy to the best of your knowledge and belief.

You can of course also still submit reports on potential compliance violations using existing employee reporting methods (such as via your superiors or the Compliance Hotline).

If you would like to send your first report, please click here:
If you have already set up a postbox, you may login here:
  • Why should I submit a report?

    Compliance with the law and with internal guidelines is a critical part of a positive and trusting business culture.

    You may be aware of harmful behavior or risks that pose a threat to the company. The information that you provide can help to detect reputational and financial damage early on, and hence to preserve the trust in our brands and ensure the ongoing success of the company.

  • What sorts of report can be submitted?

    You can submit reports on breaches of the law and internal guidelines.

    You will be provided with detailed information on the different report categories during the reporting process.

    This whistleblowing system is not designed to handle emergency calls. Please use the public emergency call system if there is a direct risk to people.

  • How does a report work and how do I set up a postbox?

    If you would like to submit a report either using your name or anonymously, click the “Submit report” button at the top left of our info page.

    There are four steps in the reporting process:

    1. First, you will be asked to read information on how to protect your anonymity, and to answer a security query.
    2. On the next page. you will be asked to specify the relevant report category.
    3. On the reporting page, please enter the information you are providing in your own words and select the appropriate answers to the questions you will be asked about the case. You may use up to 4,096 characters in the free-text field (this corresponds to a full DIN A4 page). You may also attach files up to 5 MB in size to accompany your report. Please remember that electronic documents may contain information about the author. After submitting your report, you will receive a reference number as proof of submission.
    4. After this, please set up a personal, secure postbox. We will use this to reply to you and to answer any questions you have, as well as to inform you about the progress of your notification.

    If you have already set up a secure postbox, you can access this by clicking on the “Login” button. Here, too, you must first answer a security query.

    The BKMS® System will protect your anonymity as long as you do not enter any data that permits you to be identified.

    We do not allow anonymous reports in the category discrimination/ harassment.

    We would like to assure you that we are only interested in the case you are reporting. The objective is to detect irregularities and avert financial loss and reputational damage.

  • How can I receive an answer but still remain anonymous?

    The BKMS® System that we use is designed to protect the whistleblower's identity. The system's anonymity protection function has been certified.

    Please choose your pseudonym/ user name and password for your secure postbox yourself. Encryption and other special security techniques are used to ensure that your report remains anonymous at all times. At no point during the reporting process will you be asked for personal information. If you wish to remain anonymous, please do not submit any information that can be used to identify you personally. Also, please do not submit your report on a PC provided by your employer.

    The case manager for your report will contact you via your anonymous postbox to inform you about the status of your report or to ask further questions if details need to be clarified. Your anonymity will be protected at all times during this process. Our interest in these reports is to prevent damage or loss to the company, not to obtain information about the person who submitted them.

  • Data protection notices

    We take data protection and confidentiality very seriously and comply with the applicable national and European data protection provisions. The key aspects of our data storage policy are explained briefly below.

    This page provides information about how we process reports that you have submitted to the whistleblowing system and how we ensure that they are handled confidentially.

    Purpose of the data processing, legal basis and confidential report handling

    The purposes of the data processing are the handling and further investigation of the reports received through the whistleblowing program, as well as to take any actions that may be required in the light of it.

    Incoming reports are routed to specially trained employees in Beiersdorf AG’s Corporate Auditing and/ or Corporate Compliance Management departments and are always handled confidentially. These employees examine the case, investigate it further and, in the event of reasonable suspicion, can pass it on to the appropriate criminal prosecution authority or internal department (e.g., to the Executive Board in material cases or to Human Resources in order to initiate sanctions against the person or persons accused). Reports relating to the data protection, tax, customs, securities trading/ insider trading, and discrimination/ harassment categories will be passed on to the relevant in-house department for examination and investigation.

    When investigating the report, it may be necessary to provide the reports to other Beiersdorf AG employees or employees of other Beiersdorf AG group companies (e.g., if the reports relate to events at Beiersdorf AG subsidiaries). Group companies may be based in countries outside the European Union or the European Economic Area that have different rules on protecting personal data. In this case, we ensure that the data is transferred in line with the applicable data protection regulations. Depending on the data’s destination in the case in question, we agree standard data protection clauses, apply binding internal data protection rules, or transfer data only to companies that are EU-U.S. Privacy Shield-certified or that are located in countries for which the European Commission has issued an adequacy decision. In addition, we always comply with the relevant data protection laws when processing reports. We are permitted to process the personal data contained in the reports because we have a legitimate interest in investigating, sanctioning, and preventing misconduct within the company (Art. 6, para. 1f GDPR, among other things) and because processing is necessary for compliance with our legal obligations (Art. 6, para. 1c GDPR, among other things) or to assert or defend legal claims.

    You have nothing to fear if you use the whistleblowing system in good faith. In the event of misuse, e.g., if a whistleblower were to deliberately submit a false report with the aim of discrediting someone, we reserve the right to take action against him/ her.

    Notification of the person accused

    As a matter of principle, we are bound by law to inform the person or persons accused that we have received a report on them, unless this endangers further investigations into the report. Your identity as whistleblower will not be revealed as far as is legally possible.

    Using the whistleblowing system

    Communication between your computer and the whistleblowing system uses an encrypted connection (SSL). Your computer's IP address is not stored when you use the system. A cookie is stored on your computer to maintain the connection between it and the BKMS® system. This cookie only contains the session ID and is only valid until the end of your session, i.e., it becomes invalid when you logout or close your browser.

    However, please note that accessing the the whistleblowing system may leave traces on your computer. If you use a company computer to access the system you should consider deleting the temporary data (cache) and your browser history afterwards. If your browser offers a "private mode" you should use this for preference, as it saves you having to make deletions manually.

    You can also set up a secure postbox with a pseudonym/ username and password of your choice. This allows you to send reports to your Beiersdorf AG case manager anonymously and safely. This system only saves data in the whistleblowing system and specially protects it in the process; it is not comparable to standard e-mail communication.

    Sending attachments

    You can also send attachments to your Beiersdorf AG case manager when submitting reports or sending additional information. If you would like to submit your report anonymously, please note the following safety advice: Files may contain hidden personal information that could jeopardize your anonymity. Please remove all such information before sending any file. If you are unable to remove the information or are unsure how to do this, please copy the text or submit a printed copy of the document anonymously to the case manager using the reference number provided at the end of the reporting process (see footnote).

    Your rights regarding processing of your personal data

    Under German and any applicable European data protection law, you have the right to information and – where the relevant preconditions are met – to access, rectify or erase your personal data and to restrict its processing, as well as the right to data portability, where applicable. You can revoke your consent to your data being stored at any time for reasons relating to your specific situation. In this case, we will immediately examine the extent to which a report still has to be investigated. Your data will not be processed anymore, unless this is compulsory and there are legitimate reasons for doing so.

    In addition, you have the right to file a complaint with the supervisory authority responsible.

    Storage duration

    We store reports for as long as they are required for prosecution/ for as long as we have a legitimate interest in their storage, or until we come to the conclusion that the report is unfounded. After this, reports are deleted or anonymized, e.g., references to your identity as the whistleblower and to the person accused are irretrievably and irreversibly erased.

    Responsible departments and data security

    The department responsible for the data protection within the whistleblowing system is Beiersdorf AG’s Corporate Compliance Management department, Unnastr. 48, 20245 Hamburg, Germany. It is represented by the Executive Board. You can contact our data protection officer at the above mentioned address or via dataprotection@beiersdorf.com. The whistleblowing system is operated in Beiersdorf AG’s name and on its behalf by a German company that specializes in this area, Business Keeper AG, Bayreuther Str. 35, 10789 Berlin, Germany. In this capacity, it acts as a service provider on the instructions of the data controller within the meaning of the GDPR. The data in the whistleblowing system is stored using comprehensive technical and organizational measures. It is specially encrypted in such a way that Business Keeper AG cannot view it and only specified persons at Beiersdorf AG have access to it.

Portrait„Four Core Values are at the heart of everything we do – Care, Trust, Simplicity, and Courage. Together, they represent our way of how we want to win in the market – always compliant in our behavior; and even further, following high ethical standards.

The BKMS® platform is designed to ensure that this concept is adhered to as we move forward and that our work continues to be based on these ethical principles. The Executive Board encourages you to speak up about misconduct that you feel needs to be addressed and to make use of the platform or any other reporting channel you feel comfortable with.“

Dessi Temperley
Executive Board Member
for Finance & Quality